|
AB (Feature –
Advantage – Benefit) Selling
 During
the interview, it is essential that you SELL YOURSELF.
Feature-Advantage-Benefit Selling is a fabulous way to
do this!! FAB selling teaches you to effectively sell
yourself by using personal examples.
FEATURE: A fact
that sets you apart from other people.
ADVANTAGE: A
specific, personal example that supports your fact.
BENEFIT: How your
fact and example benefit the employer.
As an example:
FEATURE: Motivated
ADVANTAGE: While at
XYZ Company, I was regularly sent to under producing
stores to coach and mentor the staff and increase
profits.
BENEFIT: I can bring
my coaching/motivating technique and skills to your
company and achieve positive results.
Below are additional features many employers look for
in their candidates. Examine your background and
complete the advantage and benefit chart below.
|
FEATURE |
ADVANTAGE |
BENEFIT |
|
Strong work ethic |
|
|
|
Goal-Oriented |
|
|
|
Aggressive |
|
|
|
Resilient |
|
|
|
Persistent |
|
|
| |
|
|
 
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